Casio joined forces with the beloved Pac-Man brand to introduce a unique limited edition watch collection, embarking on a journey to merge timeless elegance with retro gaming charm. Our agency was selected to steer this exclusive launch towards triumph, leveraging the power of social media and influencer engagements to captivate an audience that spans watch enthusiasts and classic arcade gamers.

Our approach was to engage our audience through multiple channels, selecting social media platforms that our target demographic frequents and collaborating with influencers who embody the essence of both Casio and Pac-Man, covering lifestyle, gaming, and fashion interests.

We initiated a phased social media campaign that kicked off with intriguing teasers and built up to the exciting launch. Influencers played a key role, sharing their genuine experiences with the watch, thus generating buzz and anticipation. Furthermore, we capitalised on targeted ads to underscore the watches' limited availability and unique appeal.

The result was a sweeping success: the limited edition collection sold out within the first week. We not only met but exceeded our conversion rate goal, achieving an 11% success rate that surpassed industry standards. This campaign also sparked considerable online engagement, with high interaction rates on our posts and ads, showcasing the compelling allure of the Casio-Pac-Man watches.